Most Content Marketing Strategies Die Before They Begin
If you’re reading this there’s a good chance you’ve been part of a content marketing effort that got canned.
It may have been rolling along, bringing in sales-qualified leads at a steady clip. Or it may have been creating the only social media chatter the company could get.
Still, it came to an end.
Often it’s only at the end when a team reflects on their content marketing efforts. Though not all who can, do.
Questions arise: What happened? What struggles did we have? Why couldn’t we reach our goals?
In the end, most reflections on strategy failures circle back to the very beginning.
I mean to the first conversations the company had about their content marketing initiative.
The death likely occurred when the following questions weren’t properly answered (or were bypassed altogether):
- What niche are we going after, and who else is creating content in a similar space?
- When will we expect results and what will those results be?
- Are we willing to do something unique, and what are we scared of?
- How much time are we willing to commit to this effort?
These questions breathe life into most content marketing strategies. (tweet this)
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