content land

 

Content Land has now been delivered every Monday for, at the time of writing, 34 consecutive weeks. During this time I’ve been asked a variety of questions about what it is, why it’s useful, and how it came to be.

Here are ten of the most commonly asked questions about Content Land, followed by my imperfect answers. I hope this is valuable both for existing Content Land subscribers and those wondering if it’s for them.

The questions:

  1. What is Content Land?
  2. Is Content Land for me?
  3. Can I browse back issues of Content Land?
  4. Why did you create Content Land?
  5. How are you growing Content Land?
  6. How do you compile/curate content for Content Land?
  7. What sparked you to create Content Land?
  8. Who typically subscribes to Content Land?
  9. What platform is Content Land run on?
  10. What can I expect upon subscribing to Content Land?

1. What is Content Land?

Content Land is as its description states:

“…a weekly curated resource for journalists and content marketers who want to work smarter by learning how both fields intersect.”

Here are a few details beyond that:

  • It’s a single email delivered to subscribers every Monday at 9am EST.
  • The typical email contains 5 links. This includes one “Cameron’s Pick” and four “From The Fields” selections.
  • Those links point to articles or other resources I’ve deemed valuable for journalists and content marketers.
  • The subject line always reads: Content Land – Issue ##
  • The body of the email contains the links plus either a short quote from the linked piece or a sentence or two from me about why it’s worth a read.

2. Is Content Land for me?

I get this question a lot, and I can’t honestly answer it until I know your goals and field of work. If you are a journalist, there will be resources of value to you. The same can be said if you work in content marketing. And of course the same can be said if you are a writer for the web who cares about reach, SEO, and staying on top of related trends.

But if you are already spending considerable time sifting through and curating valuable content on such topics, Content Land may not be for you. And if you aren’t looking to develop as a journalist and/or content marketer, Content Land likely isn’t for you.

3. Can I browse back issues of Content Land?

Yes. All back issues are published here. You don’t need to be a subscriber to see them all.

4. Why did you create Content Land?

The journalism and content marketing industries are fusing together more and more each day. Journalists are moving into content marketing, and those in content marketing are increasingly asked to develop some of the more traditional tools of a journalist.

As an investigative journalist, I often found that some of the most valuable resources for my journalism career weren’t actually coming from publications for journalists—they were coming from publications for modern digital and content marketers.

Likewise, as a content marketing manager always wanting to improve my skills, I often found the content most of value to me was actually coming from the journalism resources I’d been subscribing to.

When I took a step back, I realized that many others were probably experiencing something similar. From there I surveyed the field to make sure there wasn’t already a resource to help those pursuing the journalism and content marketing fusion. When I couldn’t find anything, I knew I had to start something.

That’s when the idea for Content Land emerged.

5. How are you growing Content Land?

First, through consistency and integrity.

On the former: Content Land subscribers have never (and will never) receive emails that are not what they signed up for. Subscribers have received only the Monday morning email at 9am EST.

On the latter: I strive to do my best to find the web’s most valuable content for journalists and content marketers. I only select resources that I learned something from (or would have learned something from in earlier stages of my career). Only on very rare occasions will this include a resource I’ve created.

Second, word of mouth. When Content Land subscribers forward the email onto their colleagues, the reach expands.

Third, through domains with high authority sending over potential subscribers. My bio at the Content Marketing Institute, for example, contains a mention of and a link to Content Land.

Fourth, through Twitter. Each piece included in Content Land receives a corresponding tweet that is sent out through the @Content_Land Twitter handle. In these tweets I try to highlight the publication and the author, and occasionally they will Retweet those tweets—which helps to expand Content Land’s reach.

6. How do you compile/curate content for Content Land?

I subscribe to a variety of journalism and content marketing publications, and in addition to this I spend time combing through the web’s best articles on topics related to both industries.

As I typically find far more resources than I can include in a single issue of Content Land, I’ll work to whittle the initial list down to the top 5. Those top 5 are what subscribers receive.

7. What sparked you to create Content Land?

The spark came when I felt the real pain point of not knowing where to turn in my quest to develop within this journalism and content marketing fusion. As most books on startups will echo, if you’re feeling a pain point there’s a good chance many others are as well.

8. Who typically subscribes to Content Land?

Of course journalists and content marketers, but also those who are leading editorial and digital marketing teams in a variety of capacities.

Additional, creative writing, communications, and marketing students also find value in Content Land because it keeps them informed on how the industries are evolving—which in turn helps them figure out how to find the transferrable qualities in their skillset.

9. What platform is Content Land run on?

Content Land is run through Curated. It’s the easiest way I’ve found to collect, curate and publish the best content I find. There are many similar tools out there, and this process can certainly be done manually, but I was drawn and continue to be drawn to Curated’s ultra-clean aesthetic.

10. What can I expect upon subscribing to Content Land?

You’ll receive your first Content Land issue on the first Monday 9am EST timeslot following your subscription. For example, if subscribe on Monday morning at 10am EST, your first issue of Content Land will arrive on the following Monday.

That said, please keep me in mind that you can browse all back issues at any time. You can also easily unsubscribe at any time.

***

To subscribe to Content Land, visit ContentLand.CameronConaway.com and enter your email.