Integrated Marketing Communications
Data-informed design. Empathy-driven execution.
Gaps can be artsy.
But they can wreak havoc on a brand’s communications strategy.
For over a decade I’ve helped a variety of companies—from high-growth startups focused on artificial intelligence to the established brands you know and love—design and successfully execute integrated marketing communications strategies.
Ah yes, that critical moment when I’m expected to differentiate myself from all the other incredible integrated marketing communications leaders out there. And there are many!
Okay, here’s the deal.
I’m the result of what happens when a relentless writer is forced to pivot to survive—and in the process has a wildly diverse range of experiences and the privilege to work with and learn from true masters of their domains. To name only a few, this means I’ve worked alongside:
- Pulitzer Prize-winning journalists and editors to conduct investigative research and provide the editorial and creative polish necessary to make content shine;
- elite CMOs on everything from market assessment, brand positioning, and key segmentation principles to content marketing audits, public relations strategies, and multi-channel communications assessments; and,
- renowned writers in every genre—from poets working on Elizabethan sonnet sequences to KPI-driven copywriters A/B testing landing pages for Fortune 500 companies.
Still wanting differentiation on the formal education side? A decade after receiving an MFA in Creative Writing I embarked on an Executive MBA at the University of San Francisco. There aren’t many of us MFA/MBAs out there, and I believe the fusion of skills we bring is critical for companies wanting to thrive in innovate-or-die business environments.
Integrated Marketing Communications Assessment
Through internal interviews (cross-department if possible) and thorough content audits, I’ll help your company establish a consistent design and voice both internally and across all external communications channels.
Content Marketing Strategy
Wherever you are in your content marketing (you are somewhere, whether you know it or not), I’ll help you design a sustainable, empathic strategy capable of reaching and moving your targeted audience. The execution, however, will be in your hands.
Launching a mission-critical whitepaper or groundbreaking thought leadership book? I’ll step in as an extra pair of eyes to ensure the copy and design align with your brand aesthetic and values.
Want to work together?
Due to my schedule and belief in focus, I can’t respond to every message. Please provide as many details as possible and I’ll reply if it feels like a fit. Thanks!